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Builder by curiosity, marketer by instinct.

Maitrey ADAPALAParis, FranceSee the work
About me
2017 – 2021

It started with engineering.

Civil engineering, in India. A degree about making things stand up. The concrete didn't stay with me. The habit of building did.

placeholder · India
2020

At 20, a company.

Halfway through my bachelor's I co-founded Fabea, a technology startup. I did the user research and drew the prototypes in Figma. I wrote the pitch deck and the go-to-market plan we took to early-stage investors. It didn't survive. It was the most useful year of my degree.

placeholder · Fabea
2022 – 2023

Then I learned how people buy.

At The CEO Magazine I became the youngest manager in the company's history. I sold and ran media partnerships across India and EMEA: $540K in revenue, 50+ international accounts, campaigns with Publicis Groupe, Ogilvy India and Edelman. 2 years of watching decisions get made.

placeholder · CEO Magazine
2024 – 2025

Then Paris, and a second company.

IÉSEG, an MSc in Strategy and Digital Transformation. I'm a builder before I'm anything else, and I wanted to run the strategy I was being taught, so I did. A term in, I saw the gap in the student events scene here and started Parties of Paris. It still runs: 1,000+ members and 400,000+ accounts reached a month, none of it paid. Paris Erasmus Life then asked me to run their events. France's biggest student pool party, 2,000+ guests, and a content plan that took the account from 13K to 23K. Put on a night, see who comes. There is no faster feedback loop.

placeholder · Parties of Paris
2026

Now: Amata.

GTM and Chief of Staff to the CMO at Amata, a dating app in Paris. I build the tools the marketing team runs on. Ad Genius reads what every competitor is running. The UGC studio and the image engine make the creative. I also make the social content and do the research behind it, and I own the go-to-market thinking that decides what we make next.

placeholder · Amata
Since 2024

And after hours.

I've DJ'd since 2024, in France, Germany and India, and opened for DJ Mag Top 100 artists. Reading a room is reading an audience. Holding your timing under pressure is shipping on schedule.

placeholder · MRTREY
Experience
Amata App
GTM and Chief of Staff to CMO · Paris
Apr 2026 – Present

Built Ad Genius, an in-house competitive-intelligence tool that pulls competing dating brands' ads from the Meta and TikTok ad libraries into one dashboard. Ad research went from 3 days to 1. Lead weekly performance reviews with the CMO; automated delivery of data-backed creative ideas, cutting production time 40% and nearly doubling weekly ad output. Produce AI creatives with Claude, ChatGPT, Higgsfield and ElevenLabs; built the AI UGC workflow; analyse user interviews to sharpen positioning.

Paris Erasmus Life
Event Coordinator and Community Manager (freelance) · Paris
Aug 2025 – Present

30+ club nights and picnics for 300+. France's biggest student pool party, 2,000+ guests at Aquaboulevard. Logistics, guest lists, toolkits, post-event reporting. Social content strategy that grew the account 13K → 23K and generated 2M+ organic profile visits. Run the student WhatsApp communities day to day, 5,000+ people: moderation, and keeping the conversation alive between events.

Parties of Paris
Founder and Operations Lead · Paris
Nov 2024 – Present

Founded and organise parties and social events; a community of 1,000+ members; venues, partners, promotion, on-the-night operations. Organic reach grown to 400,000+ accounts a month.

VerSe Innovation
Territory Sales Manager · Bangalore
Mar – Aug 2024

Portfolio of 40+ advertising clients: campaign timelines, deliverables, reporting and the back-and-forth between HQ and regional teams. Competitive benchmarking and media performance tracking; +30% digital engagement in 5 months.

The CEO Magazine
Media Manager and Strategic Partnerships, India and EMEA · Bangalore
Feb 2022 – Oct 2023

Sold and managed media partnerships across India and EMEA: $540K revenue, youngest manager in company history. Global events, press presentations, activations and event toolkits for 50+ international accounts. Campaigns with Publicis Groupe, Ogilvy India and Edelman.

Fabea
Co-founder · Tirupati
May – Dec 2020

Co-founded a technology startup at 20. Investor outreach and market positioning. User research, Figma prototypes, the pitch deck and the go-to-market materials used in fundraising conversations.

Education

IÉSEG School of Management, Paris

MSc Strategy and Digital Transformation

Sep 2024 – Oct 2026 · Marketing Strategy · Brand Communication · Digital Marketing · Consulting · Project Management · Public Relations

Sree Vidyanikethan Engineering College, India

B.Tech Civil Engineering

Jun 2017 – Jul 2021

Languages: English (fluent) · Hindi (advanced) · French (A2) · Telugu (native)